ÆAdib El Aile.
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Draft case study · 2023 · Mobile product

A softer way
to make plans.

Cocoon is a mobile commerce and service-booking experience designed to make discovery, booking, and payment feel personal and effortless.

Project snapshot

Product

Mobile commerce + service booking

Goal

Engagement, loyalty & competitive advantage

Focus

Personalized discovery, booking, payment

Status

Draftcontent to be replaced

01The opportunity

Make the next step feel easy.

Cocoon brings shopping and service booking into one mobile experience. The product is intended to help customers find what fits, book a service without friction, and complete payment with confidence.

This is an editable draft. The final version should add the business context, audience, research evidence, and the sharp question that shaped the design.

02The brief

Turn browsing into a relationship.

The product goal is to boost customer engagement through a fast, personalized shopping experience while creating reasons to return. Services are not an afterthought; they are a clear path from interest to care.

03The experience system

Discover.
Choose. Return.

A warm, direct system for moving from personalized recommendations to a service slot and a simple checkout. Coral marks action; citron holds the moment of possibility; generous type gives the experience room to breathe.

01

Personalize

Make relevance visible early.

02

Book

Keep availability and details clear.

03

Pay

Make completion feel reassuring.

04Still in progress

Polishing the experience, one unresolved state at a time.

Adding the customer journey, information architecture, key flows, wireframes, usability findings, and the final interface decisions soon.

05Open for a good problem

Let's make
something useful.

Have a product in a tangle? I'd love to hear where it's stuck.

Adib El Aile / product designer & builder / built w/ Figma×ReplitAvailable for collaborations · 2026