ArchiveSelected work + experiments

The work.

A collection of product thinking, interface audits, and design explorations. Every project starts with a question.

Case study/2023

BridgeAthletic

Product strategy, workflow redesign, interaction design, and prototyping. Reducing a high-frequency roster task by 80%.

Case study/2025–2026

Kawma

Zero-to-one product strategy, UX/UI, Arabic localization, database architecture, application logic, and AI-assisted full-stack development.

Case study/2022

As-Hal

End-to-end product design for a complex operational workflow, from field research and service mapping to interface design and validation.

Case study/2026

Flex Academy

A conversion-focused landing-page concept for Flex Academy, helping aspiring rental entrepreneurs and existing operators find a relevant path forward.

Design notes/2026

Flynas

What Flydubai does differently. Price first, or passenger information first?

Case study/2026

Inspect-lb

Information architecture, UX/UI, content systems, and WordPress development. Transforming 800+ research publications into a discoverable digital platform.